I’m lucky enough to live with a fantastic 3 year old. Something I’ve come to believe is that toddlers are little adults, minus the emotional regulation or life experience. Inside all of us is a toddler. We’re secretly disappointed when we don’t get the last pancake. We’d like to snatch things, and when we don’t […]
A destructive manager has an insidious effect on a business, leaving you a year later with a trail of disgruntled employees, difficulties hiring, and broken processes everywhere you look.
The average staff turnover for marketing agencies is around 30%. That’s ~3 years if you’re on par. One of the worst-performing industries for staff retention. Something isn’t working.
Congratulations! You’ve been hired as a Head of Digital, at an agency, in the middle of a pandemic. For the past 5 years, I’ve worked Director or Head of Digital roles both agency side and in-house. Speaking from personal experience, it’s been rewarding, challenging, stressful, tiring and exciting. Despite the extra grey hairs, I can’t […]
Tight timelines and multiple stakeholders make a good pitch presentation tough. Unless you have a seasoned pitch leader, it’s easy to make mistakes. Below are some of the most common issues to watch out for when pulling together your presentation. 1. Lack of clear structure Structure is key to a good presentation. Whilst people forget […]
At the start of the year there is one thing you can do to give your agency the winning edge. Get pitch ready. By preparing in advance you increase your odds of success and avoid the inevitable spike in workload. Get the following 7 things right, and you’ll be off to a flying start.
Whilst formal pitching is a key part of many agencies’ sales processes, it’s not the only way to pitch. In fact, it can often be completely wrong for your prospective client. Remembering the alternatives can make life easier for both you and your prospective client.
Here, we cover 6 types of pitch and how to win them.